Well-known automotive brands perfectly presented in the shine of the SQM’s multimedia. At the turn of March-April, on the largest automotive fair in Poland – Motor Show 2016 – we delivered, among others, HD3 LED screens with a total area of almost 150 square meters! SQM’s multimedia illuminated stands of Toyota, Hyundai, BMW and Infinity.
Multimedia concept, full implementation, project comprehensive supervision – it was our work for Toyota. Three seamless bilateral pillars built with 24 seamless monitors with a total diagonal of more than 1100” distinguished Toyota from others exhibitors’ stands. In addition, we installed two high resolution HD3 LED screens with total area of more than 50 square meters, which created a perfect multimedia space. We ensured also several Air iPads, which put the visitors into the brand’s world and motivated them to interaction and acquisition of information of new models’ cars presented on the stand. Hyundai’s stand. And there eye-catching LED screen with dimension 6144×3584. Large format and perfect resolution of displayed content boosted one European premiere on the fair – the new generation of Hyundai Elantra. The new car’s model was illuminate with lighting effects provided by SQM’s equipment.
Infinity brand during the Motor Show 2016 moved visitors on the infinity highways, presenting at the same time the new cars in action! The story created by Infinity brand was displayed on the large format multimedia carrier from SQM, including two LED screens built with over 200 cabinets. Lighting effects were also impressive since they exposed modern shape, line and colors of presented cars.
Participants of Motor Show 2016 were hypnotized by excellent image on HD3 LED screen with dimension of 7×3,5m on the BMW’s stand. What’s more, in the BMW Mini Cabrio area we could feel climate of Californian coast and see the new MINI Cabrio in action thanks to 3×3 video wall built with seamless 46” monitors. Reliable SQM’s team watched over whole implementation, especially during Polish premiere of flagship BMW M760Li xDrive model.