ICE Barcelona 2025.

The ICE Barcelona 2025 fair is one of the largest events in the entertainment, technology and gaming industry, attracting key players from around the world. SQM played a key role as a full-service multimedia installation provider, operating as many as 22 stands that were stunning in both aesthetics and technological sophistication.

BetConstruct's stand was undoubtedly one of the most impressive projects at this year's show. The center of attention was the P2 LED sphere with a diameter of 1.5 meters, which was a distinctive visual element. The entire stand was co-created by 728 LED modules in the form of risers, creating the effect of interactive lines of light. A suspended LED screen with a diameter of 10.6 meters, designed in the form of an arc, attracted the eye from afar. In addition, a 35-square-meter interactive LED floor offered a unique experience, engaging visitors in dynamic visualizations. The whole project was complemented by 13 LED walls with a total area of more than 100 m², which gave the project a modern and spectacular character. By combining state-of-the-art LED technology and interactive content, BetConstruct's booth stood out as an icon of innovative design.

Imagine Live's stand impressed with its unique concept of space and technology. Three circular Quadro trusses with diameters of 5, 11 and 19 meters created a “round screen within a screen” effect. Combined with three LED screens leading around the circle, with a total area of 119 square meters, they gave the booth a dynamic character. In addition, flexible flex LED screens and an interactive LED floor allowed for innovative visual presentations. The effect was accentuated by nearly 50 pieces of professional lighting, which highlighted the most important elements of the design. With a harmonious blend of technology and aesthetics, Imagine Live created a space that was both functional and extremely impressive.

Novomatic's stand was dominated by monumental structures using advanced technological solutions. A total of 170 m² of LED screens by Yestech and Unilumin brands created eight hexagonal columns, each 3.5 meters high. LD Systems audio systems provided excellent sound quality, while three 3D holo fans added a futuristic touch. Novomatic's booth attracted visitors' attention with its monumentality and perfect use of multimedia technologies.

The Every Matrix stand focused on striking large-format solutions. A 57 m² main LED screen made of Yestech MG6S P2.6 booths was the main attraction of the booth. In addition, a 38.5 m² suspended LED ceiling mounted on Quadro structures at an angle created a modern and attractive visual space. The booth was a perfect example of combining aesthetics with functionality, highlighting the brand's modern image.

Minimalism and modernity characterized Delasport's stand, where 104 cabinets of Dicolor UT-390 transparent LED screen were used. The transparent screens formed two 13×2 meter banners, giving the design a light and modern feel. In addition, the P2.6 LED wall, built with Unilumin UPADIV modules, allowed dynamic presentation of content and attracted visitors' attention.

Our involvement in ICE Barcelona 2025 is proof of our leadership position in the multimedia industry. With innovative technological solutions and exceptional attention to detail, we created an unforgettable experience across 22 stands. This event was an excellent opportunity to showcase our capabilities and highlight our role as a reliable partner for the most demanding multimedia projects.