The ICE Barcelona 2025 fair is one of the largest events in the entertainment, technology and gaming industry, attracting key players from around the world. SQM played a key role as a full-service multimedia installation provider, operating as many as 22 stands that were stunning in both aesthetics and technological sophistication.

We're kicking off the exhibition season at full speed in the halls of IFEMA MADRID, where the FITUR Madrid 2024 International Travel Fair has begun.

We begin our coverage with the Puerto Rico stand, which offers an impressive array of multimedia solutions. At the stand, visitors can admire an LED tunnel made of frameLED screens, two cylindrical screens (including one suspended) built from reliable UPADIV-S Flex screens, and an interactive LED floor along with an arched LED wall.

Adding to the experience are two VR zones, large-format monitors and elements of stage technology.

We equipped the Colombia stand with 6 P3 LED pillars, each 4.5m high, a curved LED screen on the suspension and at the stand reception.

In addition, we comprehensively implemented broadcast TV using PTZ cameras, implemented an audio system and a sequence of touchscreen monitors.

The largest telecommunications and technology trade fair in the world. 1500 exhibitors from 150 countries. Enormous power of multimedia.

We arrived in Barcelona for #MWC22 with a force of 29 technicians, who for several days, spread throughout the hall, realized the concepts of our stand designs.

The effect? Hundreds of square meters of LED screens in various forms, large-format monitors, zone audio systems and professional stage lighting.
Check out the recap of some of the most important projects that we realized at this year's MWC!
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Amdocs
In this project we applied the idea of LED flex screens, thanks to which we could create an impressive multimedia medium in the shape of an oval composed of 180 cabinets.
The entire project was complemented by a LED wall created from P1 screens (Absen AX1.5) and professional audio system.

Xiaomi
The central point of the stand was a 5×5 m LED cube, which consisted of 100 m² of P2 LED. Visitors of the stand had the opportunity to enter the multimedia cube, inside which they could see the content on large-format monitors.
We also handled the audio system and lighting - in this case we used our fantastic Martin Mac Quantum moving heads.

SK Telecom
An arch-shaped screen, a 4-meter LED pylon, suspended screens, an interactive cube - in this project we had the opportunity to exhibit our full creativity! In addition to that, we selected a full range of large format monitors, touch screens and an audio system based on QSC and Mipro components.

Mavenir
In addition to multimedia installations composed of LED screens, sound system and large-format monitors, we focused special attention on the intelligent lighting system - we programmed the pixels of each of the installed light panels to control them individually.