SQM EU-Funded
Project

SQM PROSTA SPÓŁKA AKCYJNA is carrying out the project “Participation in trade shows to promote the SQM brand”.

Through this project, SQM is introducing and promoting its multimedia services and advanced audiovisual solutions in two markets outside Europe - South Korea and Saudi Arabia.

The project aims to raise awareness of the SQM brand internationally and increase export revenue by growing SQM’s share of the European market and entering new markets outside Europe.

SQM’s services are primarily aimed at:

• Trade show and conference organisers
• Event agencies
• Exhibition and convention centre operators
• Companies organising marketing and product events
• AV and multimedia systems integrators
• Public and private institutions investing in modern presentation spaces
  ‍

Project activities

1. Exhibiting at two trade shows in Germany. The project includes SQM’s participation as an exhibitor at EuroShop 2026 in Düsseldorf and Hannover Messe 2026 in Hannover. Hannover Messe 2026 is the event selected for the Polish national stand.
2. Producing videos and photographs for a promotional campaign. The campaign will showcase the SQM brand and its range of services by documenting SQM’s participation as an exhibitor at both shows. Each event will be covered by one set of videos and one set of photographs, for a total of four sets.
   ‍

Expected outcomes

SQM expects to build lasting business relationships, secure its first contracts in the new markets and establish its reputation as a European provider of high-quality AV services.

EU contribution: PLN 266,378.80
Total project value: PLN 613,408.00

#FunduszeUE #FunduszeEuropejskie

‍