At IAA Hannover 2024, hosted at Hannover Messe, SQM delivered a comprehensive multimedia environment combining large-scale LED, advanced lighting, professional audio, and video production. The installation featured 200 m² of high-resolution Unilumin UPADIV LED walls, creating a visually striking experience that engaged visitors throughout the exhibition. The project was executed in close collaboration with the client to ensure content and spatial design maximized the impact of the multimedia setup.
SQM managed full technical delivery, including LED assembly, rigging, calibration, lighting and audio integration, media server programming, and on-site operation, ensuring a technically flawless and immersive exhibition experience.
Technical Delivery Overview:
Installation and calibration of 200 m² Unilumin UPADIV LED walls
Rigging and structural integration
Professional trade-show lighting and audio systems
Media server setup, programming, and video production
