IAA Hannover 2026 - Sinotruk

IAA Hannover 2026 - Sinotruk

For Sinotruk at IAA 2026 in Hannover, SQM delivered LED screens, lighting, rigging, and display systems on a scale to match the vehicles on show. Suspended, curved, and ground-supported screens brought digital content into the stand’s architecture, while custom circular lighting trusses framed the space and highlighted the trucks below.

TECHNICAL DELIVERY OVERVIEW

The scale and variety of the installation required careful planning and close coordination across rigging, lighting, and display teams.

The scope of delivery included:

• Over 215 m² of P2.6 LED Screens: Installation of suspended, curved, and ground-supported LED configurations, creating prominent visual features throughout the stand.
• 560 Metres of Truss: An extensive rigging structure incorporating custom circular trusses to accommodate the stand’s layout and technical requirements.
• Over 300 Lighting Fixtures: A comprehensive lighting installation to illuminate the vehicles and support the stand’s overall presentation.
• Close to 60 Monitors: Displays positioned across the exhibition space, including eight 98-inch screens suspended on steel wire.

BUILT FOR IMPACT

Suspended displays and circular lighting trusses defined the stand overhead, while curved and ground-supported LED screens brought content closer to visitors.

Together, these element created a strong visual presence for Sinotruk, placing its vehicles at the centre of an environment designed to attract attention across the show floor.