MWC Barcelona is the world’s most influential event for the connectivity and mobile technology sector. For China Telecom Global, we delivered a comprehensive technical production where ambitious architectural design met advanced display technology. This project showcased our ability to handle full-scale integration - from structural rigging to precision AV systems.
TECHNICAL DELIVERY OVERVIEW
Managing a major booth at MWC requires seamless coordination across multiple technical departments. Our team was responsible for the entire infrastructure from the ground up, ensuring that the technology acted as an integral part of the booth’s architecture.
The scope of delivery included:
Full Rigging & Lighting: Complete overhead structures and a professional lighting setup designed to enhance the modern aesthetic of the exhibition space.
Comprehensive AV Setup: Provision and configuration of high-end audio-visual systems, ensuring flawless content delivery across all digital platforms.
Modern Display Tech: Integration of cutting-edge display technologies with thoughtfully crafted content to create a high-impact visitor experience.
PRECISION & EXECUTION
Projects of this scale demand more than just high-end hardware; they require flawless execution on the show floor. Our team managed every detail—from the initial rigging points to the final calibration of the control systems.
The result was a dynamic space where technology, light, and sound worked in perfect synergy to support China Telecom’s global brand presence. We thrive on projects where bold design challenges our technical capabilities, and seeing everything run perfectly on opening day is exactly why we do what we do.