At ICE Barcelona 2025, SQM delivered high-impact multimedia installations for 22 exhibition booths, acting as a full-service AV partner throughout the event. Central to the visual experience were P2 LED spheres, offering seamless 360° storytelling, precise color consistency and strong visibility across the show floor.
SQM provided complete technical delivery-planning, logistics, rigging, LED assembly, calibration and on-site operation-coordinated by a 92-person crew to ensure consistent performance and uninterrupted uptime across all stands.
Technical delivery overview:
Full AV integration across 22 booths
Rigging, LED assembly and calibration
Playback, show control and operational support
On-site crew management and real-time technical service
